Metso's operating environment

We operate in growing markets

The focus of our growth is shifting to emerging markets. In more traditional markets we are growing in the services business, in particular.

The market growth for our products and services is shifting from our traditional market areas in Europe and North America to emerging areas, such as Asia, South America and Eastern Europe. Population and economic growth in emerging areas are boosting the consumption of metals and minerals, infrastructure construction, the demand for paper and packaging materials and energy consumption. The high rate of migration from rural areas to major growth centers is escalating the need for infrastructure investments and energy. This development offers growing markets for the products and services we provide.

Target markets by customer industry

We have divided our target markets into six customer segments: The paper and board industry, the mining industry, the construction industry, the pulp industry, the energy industry and the metal recycling industry. Of these, the mining, construction, metal recycling and energy industries are experiencing rapid growth worldwide. There is strong growth in the paper, board, and pulp industries in emerging markets, but the growth has stabilized in mature markets.

We estimate the total value of our target markets to be EUR 45 billion. Our target markets encompass the customer industries or the parts of them that use machines, equipment or services manufactured or provided by us or our competitors. We estimate the share of the services business to be EUR 18 billion of the total markets.