See the video for a summary of the panel discussion.
On the panel in the Valkoinen Sali venue in Helsinki on September 12 were Metso’s chief digital officer Jani Puroranta, Fiskars’ head of consumer excellence Satu Kalliokulju, and UPM's vice president of public and media relations Stefan Sundman. The main themes of the discussion were digitalization, sustainable use of natural resources, urbanization and changes in consumption habits.
Rock = Metso
It has been predicted that by 2050 more than 70% of the world’s population will live in towns and cities. This puts pressure on the operations of the aggregate and mining industries: whatever doesn’t grow must be excavated, and recycled more efficiently. Sustainable development-based design therefore has an important role in Metso’s process, equipment and service development. Digitalization and automation are becoming part of all heavy industrial equipment. Automation provides the data and security needed for production. In future, instruments will be guided by artificial intelligence, and will for example be able to communicate with each other.
Scissors = Fiskars
Households in the future will be smaller and more compact. Digitalization will fundamentally affect the lives of consumers everywhere. Consumption itself will also change, making it increasingly based on meaningfulness, experience and collectivity. The amount and variety of services will also increase. The urban environment will become a state of collective experiences. Consumption based on human values will be reflected in the need for participation and working with one’s hands. Objects will have to be adaptable to different uses, so they will have to be highly durable and sufficiently pleasant-looking to maintain their popularity. Data is the fuel for intuition.
Paper = UPM
Forestry continues to be Finland’s primary success factor. Consumers are becoming increasingly aware of the finite nature of resources. The present and future products of the bioforestry industry meet global needs and challenges such as climate change, population growth and urbanization. The quality and traditions of forestry in Finland are strong and enduring, and the industry is well able to adapt to change: wood processing has shifted from the level of fibers to the molecular level.