The interviewees see many benefits with the Larox product family being a part of the Metso filtration portfolio.
“I think one of the biggest things today is that we are everywhere around the world. Our local presence is great. With the merger of Metso and Outotec in 2020, we were able to reach even the smaller countries”, Tommi Lanki says. “We now have the capability to bring the products to the next level. Even though we have already done that, there is always room for further improvement. The products get bigger and better, and we have funds for further development. This kind of development might not have been possible in the Larox company times.”
Petri Saira has similar views on the benefits of the Metso era. The selection of filters is much wider, and resources are larger, enabling Metso to follow the market’s needs with new products. It is a great strength having the products representing the cutting-edge technology in their own sector. There’s a continuum: Outotec, then Metso Outotec and now Metso. The company has seen the strength of the products through the brand and has taken it under its own umbrella”, Saira says. “The Metso brand creates strength and engagement. We have been with the same customers for decades, solving their filtration problems and we are still involved today as Metso, with bigger and much stronger shoulders”, he continues, highlighting that the foundation lays in the image which the company is committed to solving customers’ problems in the long term.
“Credibility and loyalty are something which Larox products are well known for, our customers around the world recognize that this still walks hand-in-hand with the product family, and already have a trusting feeling of a quality supplier and partner, from the Larox product family name”, Lee Wright agrees.
In addition to keeping up a strong presence, reaching an even larger audience and being able to direct resources on product development, Larox filters have also benefitted the full filtration offering of Metso. ” The same R&D, mechanical, hydraulic, automation, operations and maintenance, spares and wears, technical manuals, documentation - customer and technical support have been standardized between all the filtration technologies we have today, the essence of the learnings and improvements have been implemented throughout the range. There are similarities and familiarization that can be noticed when operating the new Metso range of filtration equipment”, Wright describes.
Due to the acquisitions, mergers and new company names over the years, there is confusion sometimes about where Larox is today. It is good to know that Larox, all its products, history, know-how and expertise are alive and well under the Metso brand.
“Sometimes our customers are surprised to hear that the Larox filters still exist; which is surprising, although understandable, considering how large our portfolio is”, Lanki says. ”You know what you can do
to counteract that? You just keep reminding them. All these Larox filters are a part of the Metso family of filtration solutions”, De la Durantaye adds on the same track as Lanki. “But the slogan has stuck with many, it has not died down. The customers remember it. It is strong and it is true - separates the best from the rest”, Lanki concludes.