Marketing privacy notice
This Marketing Privacy Notice has been updated on 16th Jan 2018.
Metso uses your personal data in order to provide you with a better customer experience and ensure that the marketing material we send to you reflects your personal preferences.
In this Marketing Privacy Notice, we explain how we use personal data we collect about you for marketing purposes. This Marketing Privacy Notice contains the following information:
- Why do you receive marketing from Metso?
- How do we use your personal data for marketing?
- What kind of information about you do we use for marketing purposes?
- How can you affect the marketing you are receiving?
For further information about Metso personal data processing and your rights related to it, please see our Privacy Notice.
Why do you receive marketing from Metso?
We send information about our products and services to existing customers whose contact information we have obtained over the course of our customer relationship with them. We may also send marketing emails to persons who have expressed an interest in purchasing Metso products or services, or whom we believe to otherwise be interested in Metso products or services.
We only send marketing to you if you have given us your consent to such marketing. Typically, such consent is collected when you register as a user to metso.com or sign up to receive information at an event.
If you no longer wish to receive marketing from Metso, or you would like to update you marketing preferences, you can do so easily by following the instruction provided in the section titled "How can you affect the marketing you are receiving?"
How do we use your personal data for marketing?
We use your personal data in order to send you information about such Metso services, partners, promotions and events that we believe may interest you. We may also use personal data to develop our websites and services and to measure the effectiveness of our marketing.
We keep your personal data for marketing purposes for as long as you want to receive marketing from us.If you decide to opt-out of or withdraw your consent to our marketing, we will no longer use your personal data for this purpose. If the data is not needed for some other purpose (e.g. to carry out our customer relationship), we will delete the data without undue delay.
We send marketing messages mainly by email, text messages or by telephone.
In order to show marketing messages in social media, we may need to share your personal data with different social media platforms such as Facebook, LinkedIn or Google. For more information on how these companies process personal data, please see their respective privacy notices. For more information on how we use service providers and otherwise share information to third parties, please see our Privacy Notice .
What kind of information about you do we use for marketing purposes?
In order to provide you with marketing suited to your preferences, we need information on you. Typically, we collect this information directly from you as you use our services.
For the purposes mentioned in this Privacy Notice, we collect the following groups of data of you:
Your basic identification and contact details
This may include for example your name, company, telephone number, email address and other information that you provide us.
- Your account information
You provide us information when registering into and using the Metso Preference Center. This data may include for example your user name, password and personal preference information.
- Information about your customer relationship with Metso
We collect personal data when you purchase our products and services. This data may include for example information about your previous purchases of Metso products and services, your billing information, information about Metso events you have participated in, and feedback you have given us.
- Information on how you use our website
- Information derived from your use of our services
With the help of the personal data you have given us and the information we have collected on how you use our services, we use analytics to build up a profile based on your interests. These profiles are often based on online behavior and population segments, such as age brackets, interests, studies and work experience. In certain situations, we may also combine this information with data provided to us by third parties.
How can you affect the marketing you are receiving?
You can easily withdraw consent our marketing messages by clicking the 'unsubscribe' link at the bottom of each marketing email.
You can also alter your preferences, withdraw your consent and manage how we use your personal data in the Metso Preference Center .
You may also choose to stop receiving direct marketing communications from Metso at any time by sending notice of your decision to Metso using the following contact details:
- by email at firstname.lastname@example.org
- by visiting us in person at
For more information on your rights related to personal data processing, please see the Privacy Notice .